10/21-Present

I develop and execute marketing strategies for 4 product categories across a variety of healthcare segments and industrial markets. Responsible for lead acquisition and quality, I turn complex ideas into engaging, understandable content for our blog, social media, website, emails, and more.

10/20-09/21

Managed content marketing and communications across all digital channels for $500M ecommerce company/manufacturer. Built and led a team of social media managers, content creators, and SEO specialists. Developed and implemented go-to-market content strategies for new products and brands. Worked cross-functionally with PPC and promotions teams to drive brand awareness and revenue.

Planned, oversaw execution, and measured results of all creative and content marketing projects across various communications channels including social media, multiple web properties, and with various internal and external marketing partners.

01/19-10/20

As a self-employed marketing consultant, I worked with small business owners and marketing managers on various projects, including website design, content marketing, email marketing, and campaign creation and deployment. I created scope of work documents and KPIs, remained within budget, and provided regular updates and metrics as needed.

07/13 – 01/19

Reporting to the President and COO, I was responsible for building and mentoring 17-member team in all aspects of cross-channel marketing, including robust inbound content marketing and email programs utilizing Hubspot. As a player-coach, I worked closely with my team to ensure revenue goals were being met while adhering to our budget.

11/09-06/13

I set the tone and direction of all internal and client-facing content for industry-leading SaaS company serving the HR and educational markets. Managing a team of 3 copywriters, I was responsible for producing well-written, high-quality communications including blog posts, video scripts, email, advertising copy, client stories, press releases, presentations, webinars, social media, product literature, white papers, video scripts and storyboards, product descriptions, and other marketing materials.

03/04-11/09

Oversaw all sales and marketing strategy for small, family-owned online retailer specializing in software and computer systems for the film industry.